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Communicate with Clarity

Straight from the Shoulder is a no-nonsense blog giving honest and frank advice for communicating the value of your small business.

Listen to stories to learn about processes, not just brands.

Stories are all around us and have been since the beginning. Stories are how humans once passed down history. They are also how we know what is right from wrong. If one looks at the myths, they provided something for humans to aspire to, explained phenomena, and immortalized traditions.  I was recently working at an … Continue reading Listen to stories to learn about processes, not just brands.

Ask for help when making a branding video (don’t be a one-person show).

I am currently working on a video for the “About” page of this blog. While my background includes video editing, I am usually behind the camera, not in front of it. Honestly, the rough draft wasn’t quite what this perfectionist hoped for during my 2 a.m editing session. That made me think about some tips … Continue reading Ask for help when making a branding video (don’t be a one-person show).