It is imperative to have a business strategy as well as shape the mission and goals of an enterprise. However, it’s not enough to simply outline these elements; they must be communicated to your team. More than that, I would suggest that, when possible, have your team be part of the creation process. This allows … Continue reading Business plans and communications.
Stories are all around us and have been since the beginning. Stories are how humans once passed down history. They are also how we know what is right from wrong. If one looks at the myths, they provided something for humans to aspire to, explained phenomena, and immortalized traditions. I was recently working at an … Continue reading Listen to stories to learn about processes, not just brands.
I am currently working on a video for the “About” page of this blog. While my background includes video editing, I am usually behind the camera, not in front of it. Honestly, the rough draft wasn’t quite what this perfectionist hoped for during my 2 a.m editing session. That made me think about some tips … Continue reading Ask for help when making a branding video (don’t be a one-person show).